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What Every Business Should Know About Social Media Handles and Handle Acquisition

1st October, 2019

Posted by ESQwire

For every business, having a social media presence has become a necessary part of every marketing practice. In order to create a recognizable brand across all social media platforms, such as Instagram, Twitter, and Facebook, your business will need a social media handle. Also known as a username, creating or acquiring a social media handle that is consistent across platforms can bring a significant boost in business to your company. For more information about social media handles and how they can improve your business, talk to one of the experienced attorneys at ESQwire today.

How to Choose a Social Media Handle

The most important part of choosing a social media handle is that it is consistent across all platforms. Begin by creating a list of potential handles and check the top three social media sites to see if someone has already taken them. If you wish to create your own social media handle and not acquire one from an existing user, then continue to go down your list until you find a name that is available on every platform and create accounts as soon as possible. In order to avoid confusion, try to have your social media handle as close to the name of your business as possible. If you are struggling to come up with a username for your business’ social media platforms, tools such as Knowem and Namechk can help.

Acquiring a Social Media Handle

It is important to note that many social media sites prohibit the sale of usernames from one account to the other. However, this does not mean that you are out of options if you want a social media handle that already exists. Sometimes, the process can be as simple as direct messaging the current holder of the username and asking for a transfer. This method is particularly useful if the account no longer appears to be active or is used infrequently.

In addition, if the social media handle is protected by a trademark from your business, you could also acquire the handle by filing a lawsuit for trademark violations against the current user of the social media handle. Most social media platforms have rules against username squatting, which is when a person takes a username knowing that the name belongs to another company or to try and sell the username to the named business, so if you can prove that the current holder is squatting on your social media handle, a lawsuit could prove to be effective in your case. Talk to a knowledgeable intellectual property attorney today to learn more about your options for acquiring a social media handle for your company.

Call or Contact the Office Today

The creation of social media handles for your business can revolutionize your marketing strategy and overall success of your company. Call the office or contact us today to learn more about creating or acquiring a social media handle for your business with one of our experienced attorneys at ESQwire now.

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